Privacy Policy

Privacy Policy

Your privacy is important to us. You are visiting the website (the “Site,” “we” or “us”) owned and operated by YBR Promotions LLC and Yellow Brick Road Industries, and based in the United States of America.  By visiting the Site, you are accepting the practices described in this Privacy Policy. Our Site will develop and evolve over time, and this Privacy Policy may change to reflect that. Your continued use of this Site following reasonable notice of any such changes means you accept the changes. It is your responsibility to check periodically for any changes we may make to this Privacy Policy. This Privacy Policy was last updated on June 2017.

  1. Collected and Disclosed Information
    1. In order to better provide you with our numerous services, including, but not limited to, ticket giveaways, event announcements, etc., we collect two types of information about our users: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our site.

Personally Identifiable Information refers to information that lets us know specific of who you are (such as your name, address, phone number, and email address). The Site may request Personally Identifiable Information in connection with your use of, or participation in, selected content of our Site and to provide services you have requested. The Word may use this information to contact you regarding your relationship with the Site, to provide services that you have requested, and to notify you of changes to the Privacy Policy or other policy or terms that affect you and your use of the Site. The Word may also use Personally Identifiable Information about users for internal purposes, including disclosing your Personally Identifiable Information with YBR Promotions LLC, Yellow Brick Road Industries, and its employees, contractors, and affiliated organizations that (i) need to know the information in order to process it on our behalf or to provide services available at or through the Site, and (ii) that have agreed not to disclose your information to others.

Non-Personally Identifiable Information refers to information that does not by itself identify a specific individual. When your computer contacts our Web servers (for example, when you visit this Site or view an HTML e-mail), our Web servers may automatically collect Web site usage information that describes how our visitors use and navigate the Site. It includes the number and frequency of visitors to each Web page and the length of their stays, browser type, referrer data that identifies the Web page visited prior and subsequent to visiting the Site, and IP addresses (see below for more information on IP addresses). We also may determine the applicable technology available in order to serve you the most appropriate version of a Web page, e-mail or similar service. We may also take your Personally Identifiable Information and make it Non-Personally Identifiable, either by combining it with information about other individuals or by removing characteristics (such as your name) that make the information personally identifiable to you de-personalizing your information.

    1. Other than as stated in this Privacy Policy, your Personally Identifiable Information will not be used for promotional purposes without your consent, nor do we share your Personally Identifiable Information for third party direct marketing purposes. However, if you choose to fill out any reader surveys, participate in a contest, or opt-in to receive marking information from third parties, demographic information that you submit about yourself may be shared with associated sponsors and business partners in aggregate form.
    1. Notice to California Residents: We do not to share your Personally Identifiable Information with third parties for their direct marketing purposes, unless you specifically tell us to do so through an opt-in. For those California residents who want more information, please contact The Word at the addresses listed in paragraph “11” below. You must include your full name, e-mail address, and postal address in your message.
    1. Information collected in aggregate form and includes the number of visitors to the Site, the pages they visit, and how long they stay. We collect these kinds of aggregate user information to help us continually improve our services and to sell sponsorships on the Site to appropriate advertisers. The Word discloses this aggregate user information to third parties for a variety of purposes, including advertisers. Note that advertisers do not have any influence over the editorial content or reviews that appear on the Site. In addition, The Word collects information from visitors who click on advertisements so that we are able to measure interest in the various areas of our Site and inform advertisers as to how many visitors have seen or clicked on their ads.
    1. The Word cooperates with all law-enforcement inquiries, official investigations and legal proceedings initiated by governmental and/or law enforcement officials, as well as private parties, and reserves the right to disclose personally identifying and/or aggregate information in connection with a subpoena or other court-sanctioned demand for such information. The Word may also use your Personally Identifiable Information as necessary to comply with tax reporting obligations, at the request of governmental authorities, or to verify or enforce compliance with the policies governing the Site and applicable laws. We may also disclose Personally Identifiable Information whenever we believe disclosure is necessary to limit our legal liability or to protect or enforce the rights, interests, or safety of the Site, or our users or others.
    1. Nothing in this Privacy Policy is meant to impede The Word’s right or ability to transfer, sell or otherwise dispose of any of its assets. The Word reserves the right to share, transfer and disclose your information with any successor to The Word’s business.
  1. IP Addresses; Cookies and Other Tracking Technology
    1. The Word logs IP (Internet Protocol) addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes. We use the IP address log in an aggregate fashion for a number of purposes, such as system administration to track access to our Site.
    1. As is standard practice on many web sites, the Site uses “cookies” and other similar technologies such as clear gifs (collectively “Local Device Storage”) to recognize you and provide personalization, as well as to track usage patterns on the Site and to analyze Web activity to help us understand which parts of our Site are the most popular, where our visitors are going, and how much time they spend there. We also access Google’s DoubleClick cookie to collect anonymous demographic data (such as the age, gender, and interests) about each visitor to our site, using a feature that is currently called Google Analytics Demographics and Interest Reporting. We do not merge this Non-Personally Identifying Information with, or connect it to, to any user accounts or any Personally Identifiable Information we have collected through other means. We may use this demographic data to tailor information or advertising that we display to individual visitors, and we may disclose this demographic data in an aggregated form to third parties. You can visit Google’s Ad Settings to opt out of sharing Google’s DoubleClick cookie with sites like ours, to modify the Google demographic information that is delivered to us and other sites, and to customize Google Display Network ads. You may also decline Local Device Storage by using the appropriate feature of your web software, if available; however, declining to use Local Device Storage may impede the ability of the Site to function properly.
    1. In addition to Local Device Storage, we may use web beacons, web bugs and similar technologies (collectively, together with Local Device Storage, the “Tracking Technologies”). We use Tracking Technologies for all or some of the same lawful business purposes we described above for the use of Local Device Storage. These devices allow us to monitor and collect certain limited information about our users, such as the type of browser requesting the Web beacon, the IP address of the computer that the Web beacon is sent to and the time the Web beacon was viewed. Web beacons can be very small and invisible to the user, but, in general, any electronic image viewed as part of a Web page or e-mail, including HTML based content, can act as a Web beacon. We may use Web beacons to compile aggregate statistics about the Site; we do not link the information collected by its Web beacons to the Personally Identifiable Information you provide the Site.
    1. In addition, we use a third-party advertising company to serve ads when you visit our Site. This company may use information (not including your name, address, e-mail address, or telephone number) about your visit to this Site, including IP address, in order to provide advertisements about products and services that may be of interest to you. In the course of serving advertisements to this Site, our third-party advertiser may place or recognize a unique cookie on your browser.
  1. User Generated Content (Message Boards, Forums, Reader Reviews and Chats)

Please remember that any personal information you disclose in the message boards, forums, reader reviews, and chats becomes public information and you should exercise caution when deciding to disclose your personal information. If you send us e-mails, you should be aware that information disclosed in e-mails may not be secure or encrypted and, thus, may be available to others. We suggest that you exercise caution when deciding to disclose any personal or confidential information in e-mails or via the Internet.

  1. Emails

We will use your e-mail address to respond directly to your questions or comments. Except to provide you with products and services you have requested, we will not share, sell, rent, swap or authorize any third party to use your e-mail address without providing you the opportunity to opt-out of such use. If we ever request that you volunteer additional information, such as age (e.g., in an online survey), your response will always be voluntary. You can unsubscribe to any e-mail you receive from The Word by following the instructions in the e-mail. If you feel you have received an e-mail from us in error, please contact

    1. Account and Service-Related E-mail: The Word reserves the right to send you e-mails relating to your account status. This includes order confirmations, other transactional e-mails and notifications about major changes to our Site and/or to our Privacy Policy. If you have registered for online discussions or other services, you may receive e-mails specific to your participation in those activities. If you participate in an online survey, or submit a sweepstakes or contest entry, you may receive an e-mail confirming your transaction or interaction with our Site.
    1. e-Newsletters: The Word offers an e-mail newsletters (“e-Newsletter”). Users may opt to receive a regular e-Newsletter that contains information we believe to be of value to our users. We respect that your receiving the e-Newsletter is a choice, and you may choose to remove your name from the list at any time by following the unsubscribe link at the bottom of the e-mail or by e-mailing
  1. Social Networking Service.

If you choose to access, visit and/or use any third-party social networking service(s) that may be integrated with our Site, we may receive Personally Identifiable Information and other information about you and your computer, mobile or other device that you may have made available to those services, including information about your contacts on those services. For example, some social networking services allow you to push content from our Site to your contacts or to pool information about your contacts so you can connect with them on or through our Site. Some social networking services also will facilitate your registration for our Site or enhance or personalize your experience on our Site. Your decision to use a social networking service in connection with our Site is voluntary. However, you should make sure you are comfortable with the information your third-party social networking services may make available to our Site by visiting those service(s) privacy policies and/or modifying your privacy setting directly with those services. We reserve the right to use, transfer, assign, sell, share and provide access to all Personally Identifiable Information and other information about you and your computer, mobile or other device that we receive through third-party social networking services in the same ways described in this Privacy Policy as all of your other information.

  1. Third-Party Web Sites.

Our Site contains links to other web sites that are not under our control, even though some of them may feature the The Word logo through a marketing agreement with us. The Word cannot be held responsible for the privacy practices of third parties. This Privacy Policy does not cover information collected elsewhere, including, without limitation, offline and online sites, applications, destinations or services linked to or from our Site. We recommend that you review the privacy policy of any web site you visit. The Word may receive a commission from member transactions on these partner sites.

8. Collection of Personal Data from Children.

Our Site is not directed to users under the age of 13. The Word will not knowingly collect information from individuals under the age of 13 (“children”) or provide any Personally Identifying Information of children, regardless of its source, to any third party for any purpose whatsoever. No information provided by users self-identified as children will knowingly be used for any marketing or promotional purposes whatsoever.

9. Transfer of Information.

This Web Site is operated in the United States. Your information may be transferred to and maintained on, servers and databases located outside of your state, providence, country or other governmental jurisdiction where the privacy laws may not be as protective as your jurisdiction. Please be advised that we may transfer your information to and from any state, province, country or other governmental jurisdiction, and process it in the United States or elsewhere. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to any such transfer.

10. Information Security and Notification.

Our Site has security measures in place to help protect against the loss, misuse and alteration of the information under our control and uses encryption technology where appropriate. However,  we cannot guaranty the security of the information you sent to us or the security of our servers, networks or databases because no data transmission is completely secure, and no system of physical or electronic security is impenetrable, and by using our Site, you agree to assume all risk in connection with the information sent to us or collected by us when you access, visit and/or use the Site, including, without limitation, your Personally Identifiable Information, and we are not responsible for any loss of such information or the consequences thereof.

In the unlikely event that we believe that the security of your information in our possession or control may have been compromised, we may seek to notify you.

11. Accessing Your Information; The Word Contact.

You can contact The Word regarding this Privacy Policy either by mail, at Yellow Brick Road Industries and YBR Promotions LLC, 465 S. Van Ness Ave, Suite A, San Francisco, CA 94103; or by e-mail at If you would like to review and/or change the information about you that we have collected via our Site, please mail your request to the above address or e-mail

12. Privacy Policy Changes.

By using this Site, you accept our privacy practices, as outlined in this Privacy Policy. We reserve the right to modify or update this Privacy Policy at any time, in our sole discretion. We encourage users to frequently check this page for any changes to our Privacy Policy. Your continued use of the Site after any changes in this Privacy Policy will constitute your acceptance of such change.